FREELANCE PROJECTS
Websites & Graphic Design
Shieva Ghofrany MD Website
CHALLENGE
Create a personal site that promotes the client’s work as an OB/GYN, that hosts her public speaking engagements, affiliate products, and directs people to her nonprofit and educational platform. The site should have a fun, vibrant, disco-pop style, and be highly interactive with unique animations and buttons.
SOLUTION
Analytics post-launch:
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People visit about 2.8 pages per session, above the average of 1.7 pages visited for personal sites
Average session duration is 1min 33 s
Reflection
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I enjoyed working with Shieva to create this one-of-a-kind site! The unique design and animations pushed me out of my comfort zone and helped me grow my skills.
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This website illustrated the fine line between look and usability. Since a fun and distinct look was required we pushed the limits on some font accessibility and typical button interactions.
PROCESS
My Role: UX Researcher, UX/UI Designer, Development
DISCOVER
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References for personal sites, women’s health sites, and creatively designed sites were gathered.
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Competitive analysis of similar personal sites were conducted.
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Mood boards were created to gather color, imagery, and style ideas.
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DEFINE
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Based on the review of reference sites, competitive analysis, and mood board we identified:
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A disco pop style, with dynamic animations
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Created a user flow for the layout of the site
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DEVELOP
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Wireframes and mockups were created based on the style guide and user flows we defined.
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Once the mockup designs were approved, I built the site in WIX.
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DELIVER
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Once the site was built and approved, it was ready for launch!
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We did a soft launch for friends and family to test and review the website, then about a month later the new site was announced on Shieva’s Instagram to her 50K plus Instagram community.
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ADDITIONAL PROJECTS
Womaning coming soon!
Shared Story Collective Website Proof of Concept